There is no reference in the Financial Times this morning, nor on the website of Pearson Plc, the publicly-quoted publishing company that owns the newspaper, following reports yesterday that the famous pink financial and economic paper may be for sale.

The American-owned financial newswire Bloomberg reported the FT might be placed on the market, it referenced the giant German media group, Axel Springer as a possible buyer.

Bloomberg itself has also been long been touted as a possible suitor of the newspaper.

Last month a spokesman for the Financial Times told the Telegraph newspaper that it was not for sale and that it had never been more closely connected to Pearson’s overall strategy.

Pearson, whose principal focus is on educational publications, reports its half year results on Friday. Share price closed 20p (1.6 percent) lower in London.

According to its website, the Financial Times has a combined paid print and digital circulation of 720,000.

Its number of digital subscriptions surpassed those of print in 2012, and now account for 70 percent of the total subscriptions.