The brother of a man killed in a car crash after he fell asleep at the wheel has appealed to motorists to take a break if they get sleepy.
Fran Mitchell, a psychiatric nurse who was driving home after a late work shift, died ten years ago, just minutes from his home in Greystones, County Wicklow.
His brother Charlie is speaking out ahead of a new safety campaign combating driver fatigue.
Figures show that drivers' tiredness could be a contributing factor in as many as one in five deaths on our roads.
The Road Safety Authority wants tired drivers to stop, have a coffee and a 15-minute nap before continuing their journey.
The campaign is being launched ahead of the August Bank Holiday Weekend.
Charlie Mitchell says his brother should never have died - and that motorists must be more vigilant about those sleepy moments:
Transport Minister Paschal Donohoe urged drivers to "recognise the signs that you are becoming tired behind the wheel of the car, take appropriate action and protect yourself, your passengers and other road-users.
"Equally, if you’re a passenger in a car being driven by a tired driver, speak up. Ask the driver to pull over safely, and follow the 'Stop, Sip, Sleep' advice. Let’s all work together to ensure this bank holiday weekend is free from tragedy," he added.