Dating app Tinder is taking on Snapchat with a new self destructing picture service.
It will allow people who have already matched with each other on the service to send pictures which will be visible for 24 hours.
If you’ve been living under a rock or maybe you fancy yourself as a real-life lothario, Tinder is a dating application for smartphones. The user has their profile populated from their Facebook page, including some pictures and your age.
The user flicks through profiles of possible matches in their area swiping their screen left for ‘nope’ and right for ‘yes’. If you and a potential partner both say yes to each other then you are given the chance to chat and possible meet for a date. Simples.
Now the app makers have introduced Moments allowing existing matches to send temporary photos to each other.
Here’s how it works:
- A user can click on a camera icon at the top of their 'Matches' tab to take a photo that will be shared with all their matches.
- Others can react by swiping right to 'like' or left to 'no' a Moment, just as you would profiles.
- Users can also send a message straight from a moment.
- Pictures get erased from existence in 24 hours
With this new picture messaging facility, the firm hopes users will be encouraged to interact more with their current matches and share special moments.
“With Moments you can swipe through fun Moments shared by your matches and get a glimpse into each others’ lives," the firm says.
The app has been a huge success, with more than 850 million swipes and more than 10 million matches every single day and the firm are keen to build on that, ahem, Momentum.
The 18-month-old app has not yet generated any revenue, although monetisation schemes are being planned.
#TinderMoments from Tinder on Vimeo.
