A fruit which looks like a small strawberry but tastes like bubblegum has gone on sale in some UK supermarkets today.

The Waitrose supermarket chain in the UK are going to stock the fruit for five weeks from today.

Waitrose berry buyer Nikki Baggott said: "This is one of the most aromatic berries we have ever sold at Waitrose. The bubbleberry has an incredibly strong perfume which will take you straight back to your childhood.

"They have an incredibly familiar taste, which is much more likely to be found in a sweet shop than the fruit and vegetable aisle.

The chain says it hopes customers find the flavour 'surprising'.

They suggest the berry be used in desserts, serving them with ice cream or frozen with melted white chocolate.