Apple has been accused of secretly deploying a beauty filter in its new iPhone.
After the iPhone XS and XS Max handsets were released, reviews suggested the smartphone’s cameras had undergone a significant upgrade on last year’s models.
However users are complaining the latest handsets come with a setting that applies heavy and unrealistic skin smoothing.
The setting reportedly cannot be turned off.
Got the iPhone xs max, absolutely obsessed with it and it’s incredible, buuttt this front camera.. fishy. Front facing vs back camera #beautygate pic.twitter.com/8dyR27DgkI
— Scarlett ||-// (@scarlzofficial) September 30, 2018
Owners of the new phones have been posting comparison pictures online to highlight the difference.
The new phone appears to show them with fewer blemishes and brighter skin - as if they are wearing foundation.
People queue outside the Apple Store on London’s Regent Street as the company launched the new iPhone XS, 21-09-2018. Image: NurPhoto/SIPA USA/PA Images
Customers are suggested the beauty filter has been secretly applied to make consumers think the phone is better.
Rival smartphones have similar beauty filters, but they are optional.
Apple has not confirmed the existence of the 'filter' - however reports in the US suggest the company is working on a fix to dial back some of the new effects.
So just a quick test of the selfie camera on the #iPhoneXSMax and, yes, it’s definitely smoothing the skin tones. The shot on the right was with the camera in Lightroom Mobile and the left shot was with Apple’s camera app. Big difference. #beautygate pic.twitter.com/f8epvcVFPI
— Antonio M. Rosario (@amrosario) September 29, 2018