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AI will have 'most impact in the next five years' - Research

Automation is a close second, with almost half of Irish people noting the importance it will have
Jack Quann
Jack Quann

06.00 20 Dec 2023


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AI will have 'most impact in t...

AI will have 'most impact in the next five years' - Research

Jack Quann
Jack Quann

06.00 20 Dec 2023


Share this article


Irish people believe AI is the technology that will have the most impact on their lives in the next five years, according to research.

Some 68% of Irish people believe Artificial intelligence will be the technology that will 'flip the world on its head'.

Automation is a close second, with almost half of Irish people (48%) noting the importance it will have.

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Almost one-third (27%) recognised mobile devices as the technology that will have the most impact over the next half decade.

Samsung Ireland has released the findings of the nationwide survey commissioned to explore Irish people’s attitudes towards technology.

The research was looking at the technologies that have 'flipped the world on its head' both over the last five years and into the next five.

Some 63% believe personal mobile devices are the technology that has done this the most over the past five years.

Social media is a close second, with 40% citing this technology in the last half decade.

Finger pressing the TikTok app icon on a mobile phone device, 18-3-19 Finger pressing the TikTok app icon on a mobile phone device, 18-3-19. Image: Geoff Smith / Alamy

Samsung Ireland Head of Product Management Quentin Doran O'Reilly said people are now keeping their phones for longer.

"It is fascinating for us to see the kinds of technology that have influenced consumers over the last five years and to map where trends are heading," he said.

"We have seen first-hand the impact technology has, and continues to have on the world more broadly, but also on people’s lives.

"Irish consumers are holding onto their phones for longer than ever before, so we have a duty to make products that last, that can withstand the demands of everyday life, and are as versatile and secure as possible," he added.

When it comes to purchasing decisions around mobile devices, battery life was the biggest consideration for Irish consumers, with 59% saying this will influence buying their next device.

Cameras remain steadfast in their importance, with 41% saying this would influence their purchasing decisions.

The durability of the device (43%) and device integration (35%) are also important to Irish consumers.

The research was run between October 27th and November 3rd 2023 to a nationally representative sample of 1,000 adults.

Main image: A man looking for information using artificial intelligence Google Bard. Image: JYPIX / Alamy

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