There has been backlash after a 'Nollaig Shona Duit' sign on Dublin's Grafton Street was not put up as part of the capital's Christmas decorations.
Business group Dublin Town has instead put up a sign over the famous shopping street which reads: 'Welcome to Grafton Quarter".
This is the same place where the 'Nollaig Shona Duit' as Gaeilge would usually be displayed.
A Twitter account, set up in May 2014, is also using the name 'The Grafton Quarter' and is being run by Dublin Town.
The same group describes The Grafton Quarter as "stretching from the entrance of St Stephen's Green at Grafton Street to Nassau Street over to Dawson Street."
However 'Grafton Quarter' is not seen on any maps, nor is it recognised by online services - such as Google Maps.
On its website, Dublin Town says: "One of Dublin's most popular shopping districts, the Grafton Quarter is home to a variety of retail stores, restaurants, cafés and bars - from the traditional to the modern."
"As a shopping district, Grafton Street and its surrounds caters for high end and high street shoppers meeting the needs of fashionistas of all ages".
"When it comes to experiencing Dublin city centre, the Grafton Quarter is a wealth of character that should be explored."
However the Irish language group Conradh na Gaeilge has hit out at the removal of the traditional Irish language decoration.
In a tweet, it says:" We have an idea DublinTown...You should listen to the bad feedback you have received regarding the new lights... or give us #NollaigShona to put up on Harcourt Street".
Ba chóir éisteacht leis an droch aiseolas faighte agaibh maidir leis na soilsí nua #GraftonQuarter...
— Conradh na Gaeilge (@CnaG) November 13, 2019
Other users on Twitter also criticised the move, with some using colourful language.
Grafton Street now being called the Grafton Quarter. Notions level 100. pic.twitter.com/bhbPfBwpvl
— Rachael Nic An Choiligh (@Rach_Cox_) November 12, 2019
Saw this yesterday. WTF is Grafton Quarter? Why isn't the main welcome to Grafton St in Irish? Why is an Irish version down a side street? Who thought it was a good idea to make a historic street this naff & colonially insecure? (Like BT doing last yrs Selfridges Xmas window) pic.twitter.com/SPfa1F43fm
— Dr Robert Bohan (@RobertBohan) November 13, 2019
— stephen O C (@steveOc7) November 13, 2019
Love the reaction to Grafton Quarter. Trying to retrofit 'quarters' on a city that never really had them is weird, and smacks of post-colonialism.
Or to use the better used Irish term, notions.
Visitors to Dublin get around fine without rezoning a centuries old city. Enough.
— Scott De Buitléir (@scottdebuitleir) November 13, 2019
— Podge (@Podge43475873) November 13, 2019
— TwistedDoodles (@twisteddoodles) November 13, 2019
— collie ennis (@collieennis) November 13, 2019
What in god's name is the 'grafton quarter' ???? ?? pic.twitter.com/6F8D2c4c62
— ? Clodagh (@clodaghmcginley) November 12, 2019