Newstalk
Newstalk

14.42 19 Jan 2017


Share this article


Over one third of Irish companies plan to spend more on marketing as they face what is likely to be a tough year for many businesses.

Of these companies, 79% plan to invest in their website or e-commerce - while 49% plan to invest more in advertising according to the data gathered by MediaCom Ireland and The Irish Times.

It reports that on average Irish firms are spending just 7% of annual revenues on marketing activity - this is below an average of 10% in the US and the UK.

74% plan to advertise across social media - it is the most popular form. It's followed by 39% using search engines and a further 39% advertising with print and online news publishers.

Commenting on the research, Peter McPartlin, CEO of MediaCom Ireland said, "The research points to continued growth in overall marketing budgets but there is a changing focus by decision-makers on new priorities and different communications channels – not all of which are the expected ones."

Eimear Moran, Media Solutions Director, The Irish Times, added "As a media publisher, we wanted to understand exactly where our commercial focus should be and what support and innovative solutions we can provide to marketers in the coming year."

This research was conducted by iReach using their large online panel of business people across small, medium and large enterprises, including government and semi-states. It was based on over 200 responses.


Share this article


Most Popular

Live: Title

Now playing

00:00:00 / 00:00:00
Added to queue
Removed from queue

On Air

Share

Share


Up next

Episode title
Show
Duration

You currently have no podcasts in your queue.

Go to podcasts

On Air

Best Of Newstalk

Best Of Newstalk

00:00-07:00

Share

Up next

DOCUMENTARY AND DRAMA ON NEWST...

DOCUMENTARY AND DRAMA ON NEWSTALK

07:00-08:00

Share

NEWSTALK BREAKFAST WITH SUSAN...

NEWSTALK BREAKFAST WITH SUSAN KEOGH

08:00-09:00

Share

ALIVE AND KICKING WITH CLARE M...

ALIVE AND KICKING WITH CLARE MCKENNA

09:00-10:00

Share

TAKING STOCK WITH VINCENT WALL

TAKING STOCK WITH VINCENT WALL

10:00-11:00

Share

ON THE RECORD WITH GAVAN REILL...

ON THE RECORD WITH GAVAN REILLY

11:00-13:00

Share

OFF THE BALL

OFF THE BALL

13:00-19:00

Share

TALKING HISTORY WITH PATRICK G...

TALKING HISTORY WITH PATRICK GEOGHEGAN

19:00-20:00

Share

The Barry Egan Tapes

The Barry Egan Tapes

20:00-21:00

Share

FUTUREPROOF WITH JONATHAN MCCR...

FUTUREPROOF WITH JONATHAN MCCREA

21:00-22:00

Share

THE TOM DUNNE SHOW

THE TOM DUNNE SHOW

22:00-12:00

Share

BEST OF NEWSTALK

BEST OF NEWSTALK

00:00-07:00

Share

00:00:00 / 00:00:00

Share on