A complaint made against an advert for a Donegal nightclub has been upheld.
The advertisement featured a close-up rear-view of a woman wearing shorts, a short top and a golf glove on one hand.
Holding a golf club behind her back, text underneath stated: "Libertys Your 19th Hole For The Summer."
It then listed opening hours of the club and a Facebook page address.
The Advertising Standards Authority for Ireland (ASAI) said it received 64 complaints about the advert.
The main issues raised were in relation to the advertisement being offensive, misogynistic and promoting a rape culture.
Many complainants considered the advertisement had an inappropriate focus on the image of the woman's bottom, and that the depiction of the woman reduced her to a sexual object.
"No offense was intended"
Some complainants considered that the advertisement implied that the woman was a 'golf hole', while a number of others suggested that despite the golfing term '19th hole' relating to a club bar, in this case it was a reference to the woman's bottom.
Many complainants also considered the implication was that men could access sex with young women at the nightclub, and that it prompted sexually predatory behaviour.
The advertiser told the ASAI that "no offense was intended" by their advertising.
They said the term 19th hole was a "slang term for a pub or bar after a round of golf".
They said the advertisement was being used to promote Liberty's nightclub as a potential venue (i.e. 19th hole) for tourists coming to town during the upcoming Irish Open golf tournaments.
The billboard was put up on Friday May 11th and taken down on Monday May 14th, the next working day.
The advertiser also said there was no conscious decision to use an image of a woman as opposed to a man in the advertisement.
A complaint was also upheld against a Ryanair advert online directed at Leaving Certificate students - which some people claimed "normalised and encouraged drunken behaviour".
