It's predicting 2017 will be a bumper-year for tourism...
The UK is expecting its biggest increase in tourism spending in four years as the pound's slump draws in visitors.
VisitBritain, the UK's national tourism agency projects that visitors will spend £24.1bn (€28bn) - that's 8% higher than 2016.
More than 38 million people are expected to come to the UK as the cost of holidaying there falls.
"These figures not only underpin a longer-term pattern of growth for inbound tourism, one of our fastest growing export industries, but also demonstrate its growing importance as a key driver for economic growth and jobs ... With our hotels, shops and attractions all offering excellent value for overseas visitors right now, it’s a great time to come to Britain," said Sally Balcombe, VisitBritain’s chief executive.
Pound values plummeted after the UK decided to leave the European Union - and sterling continues to hover at a 30-year low.
One of VisitBritain's campaigns is the 'Year of Literary Heroes' - 2017 is the 20th anniversary of the release of the first Harry Potter novel. It is also the 200th anniversary of Jane Austen's death.
Ireland will be hoping that if more people do visit Britain they'll take time to come across the Irish Sea too.