Virgin Media Ireland has named Pat Kiely as the new managing director of TV3.
The station was sold to the broadband and TV provider - then branded as UPC - for €80m.
Richard Branson's Virgin Media closed the deal to acquire TV3 on December 7th last year.
Mr Kiely has worked at TV3 since its launch.
On his new role, he said: "I am both thrilled and honoured to take on this role....I am particularly excited to take up this position as we enter a new era for the business under our new owners Virgin Media and as part of the Liberty Global family".
"TV3 is an incredible business with a fantastic team. I look forward to leading this team to even greater success in the future".
Tony Hanway, CEO of Virgin Media Ireland, added: "Pat is a very experienced leader in television with a wealth of commercial experience. I am convinced that under Pat’s dynamic leadership TV3 is well positioned for continued growth and development".
The appointment of Mr Kiely is subject to approval by the Broadcasting Authority of Ireland (BAI).
It will also see him appointed to the board of Virgin Media Ireland.
