The 'Croloaf' is the latest bakery hybread
British retailer Marks and Spencer is known for nice food, but this may take the biscuit.
It has announced a new 'Croloaf' - which is a loaf made of croissants.
Posting a picture on Istagram, the company said it was "the latest bakery hybread".
"It's the perfect fusion of French and British breakfast favourites and is great for sharing with friends and family", it adds.
Introducing the latest bakery hybread - the CROLOAF. It's the perfect fusion of French and British breakfast favourites and is great for sharing with friends and family. #croissants #croloaf #bakery #yum #breakfast #mandsfood
A photo posted by M&S Food Press Office (@marksandspencerfoodpr) on
The pastry loaf, which is made with all French butter, can be sliced just like normal bread.
While it is being sold in British outlets, it is not known if it has made it to Irish shores just yet.
M&S has 17 stores in the Republic of Ireland and over 900 across the UK.