Halloween is not but a fe days away, so it's time to load up on spooky movies and costumes before Christmas season kicks in.
IKEA Singapore have jumped on the bandwagon with a new ad that takes inspiration from Stanley Kubrick's classic 'The Shining.'
Mirroring the scenes from the corridors of the Overlook Hotel, the camera follows a child's tricycle as he pedals through the mazy aisles of the furniture superstore. It even features a pair of creepy twins, though IKEA have wisely omitted the wave of blood flowing from the opening lift doors.
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And it's all to advertise later opening hours. Spooky.