2 weeks ago, Joe at Kildare, a county hoping to attract business, today he moved to the sunny south east.

They launched its new ‘Look to Wexford' campaign with the rugby legend Gordon D’Arcy this week.  The county already produces 10% of the nation’s food output and a quarter of all the milk produced in Ireland is used by Danone in Rocklands.

Joe was joined by Paula Roche chief executive of County Wexford chamber.