The ERP Recycle and Rock @ The Earthship stage was transformed into an old analogue TV at Electric Picnic today, reminding festival-goers to recycle their broken or non-compliant TVs in time for the digital switchover on October 24.

Yvonne Holmes, Head of Corporate Communnications at ERP said: “With the digital switchover on October 24, now is the best time to recycle old TVs. There is no point having them sitting in attics or sheds, bring them to your local recycling centre for free or trade them in when purchasing a new one.”

Located in the Body and Soul area, ERP Recycle and Rock @ the Earthship is playing host to a dedicated and eclectic programme of acts this weekend including: live rock acts, talks from Ireland’s most innovative designers, award winning social entrepreneurs working with recycled materials; eco-fashion shows and interactive panel discussions.

“We estimate that there are over 200,000 televisions in Ireland that are not compatible for the digital switchover so that is why recycling them properly is more important than ever,” Holmes added.

Martin Tobin, CEO of ERP Ireland said: “ERP is continually looking for new ways to promote responsible recycling, environmental awareness and behavioural change. ERP Recycle and Rock @ the Earthship will continue to have an inspiring presence at this year’s Electric Picnic and we hope it will motivate people to consider the role that sustainability plays in their everyday life. We particularly want to remind festival-goers about the digital switchover and for that reason have transformed the Earthship into an old Analogue TV.”