Corporate multinational releases the 'artisanal' Pepsi 1893
It seems we've reached peak hipster, with the craft beer phenomenon encouraging huge corporations to find a way to make their products more appealing to the bearded, fixie-riding masses.
Introducing Pepsi 1893: a new hipster variant on the popular sugary carbonated beverage.
Its old-timey packaging and marketing appears designed to target those who like their alcohol drinks made by mixologists, their beer brewed next door, and their ankles without socks.
While Pepsi's ad pokes fun at the language of drinks marketing, it also talks, with a straight face, about the drink’s kola nut extract, "real sugar" and "aromatic bitters".
It's certainly not the first attempt to release a new fizzy drink with added marketing to give it a sales boost however, but not all of them have been a roaring success.
Here are just a few of the drinks that never quite took off in the way that was intended.
Introduced in 1985, Jolt was discontinued finally in 2009, bankrupting several companies along the way...and containing more caffeine than several equatorial nations.
Hubba Bubba Bubble Gum Soda
Cream soda? Yes. Bubble gum soda, not so much. This Wrigleys product was discontinued for "unknown reasons". There was also a diet version, for those who wanted a healthy option of bubblegum flavoured soda.