WATCH: TV reporter stabbed while demonstrating stab-proof vest

It wasn't the greatest product pitch ever broadcast

An Israeli TV reporter was accidentally stabbed while demonstrating a stab-proof vest.

Eitam Lachover agreed to test the vest in a segment focusing on the dramatic rise of stabbings in Israel and the West bank in recent months.

In front of the cameras, Vice-president of the vest's manufacturer Yaniv Montakyo produced a large, steel commando knife to show that even a heavy blade would not pierce the light body armour.

He then stabbed Lachover several times in the back, but stopped after realising the blade had struck and area of the vest not covered by the armour.

Luckily, Lachover was not seriously injured, but required stitches on his back.