WATCH: Steve Harvey announced the wrong winner of Miss Universe last night and it made great live TV

And let's just say no one was impressed...

We can only imagine that winning a crown, having it placed on your head and then watching it being taken back off you to be given to someone else wouldn't be the most pleasant experience.

And yet that very thing happened last night... on live TV.

Host Steve Harvey announced the winner of the Miss Universe competition as Miss Columbia, only to realise his mistake, apologise and tell Miss Philippines she was in fact the winner.

It was wonderfully awkward. 

He apologised afterwards: