WATCH: New IDA Ireland advert takes aim at Britain

It will be rolled out across Europe and the US

WATCH: New IDA Ireland advert takes aim at Britain

Image: YouTube/IDA Ireland

IDA Ireland say it will compete for any investment that comes from Brexit.

The foreign investment agency has launched a new advertising campaign, taking aim at Britain.

The new digital, print and TV advert will promote Ireland as a destination for investment.

The agency say the targeted campaign "highlights a number of relevant facts on Ireland for potential investors in the context of the vote by Britain to exit the European Union."

The 30-second ad will be rolled out across Europe, the UK and US shortly - appearing on CNBC.

It includes scenery shots with voiceovers such as: "We are the one English speaking country in the Eurozone...We are 100% committed to the EU".

It also reiterates the youth of the Irish workforce, as well as our 12.5% corporation tax rate.

Martin Shanahan, CEO of IDA Ireland said: "This targeted campaign will supplement our existing activity in our target markets where we are meeting with clients on a regular basis to discuss Ireland’s many benefits as a place to invest.

"Despite the changing political and economic landscape, IDA Ireland's mission remains unchanged – our job is to win investment for Ireland.

"Competition for foreign investment has never been as intense and campaigns like this will help IDA Ireland increase awareness of Ireland’s suitability as a place to invest."