Starring actor Diego Luna, the beer brand openly pokes fun at President-elect Donald Trump
Corona, the Mexican beer brand, has debuted a new advert named The Wall, mocking the newly elected US President to be Donald Trump for his polarising plan to construct a wall along the border between the southern states and Mexico.
Starring Mexican actor Diego Luna, soon to feature in Star Wars: Rogue One, the advert invites people to tear down the barriers between us, grab onto life and live without fear.
“Focus on yourself and fight for what you want,” Luna says. “These clichés don’t define us.”
A Corona spokesperson said of the advert, “This campaign is very different from our other applications of the brand. Everyone is familiar with the iconic Corona campaigns but this time we want to pass a clear message to all Mexicans, to break their mental frontiers and keep progressing. We hope the message we’re sharing resonates not only with generations of Mexicans, but with people around the world.”
Take a look at the advert below: