"We tried to imagine a world where public spaces made you feel good"
While poster adverts in London’s Underground stations are almost as much of an iconic part of the experience as minding the gap, at one spot, things have been taken over entirely by cats. A group calling themselves the Citizens Advertising Takeover Service (CATS) has successfully raised £23,000 (€27,215) on Kickstarter in order to completely replace every advert in Clapham Common station with pictures of cats.
A total of 68 different posters and billboards were installed, all of which now feature images of stray cats from two rescue charities based in the city, Battersea Dogs & Cats Home and Cats Protection. The initiative is the first carried out by CATS, an organisation that claims to want to use creativity for public good.
“We tried to imagine a world where public spaces made you feel good. We hope people will enjoy being in the station and maybe think a bit differently about the world around them,” said the group’s founder, James Turner. “Instead of asking you to buy something, we’re asking you to think about what’s really valuable in your life. It might not be cats, but it’s probably something you can’t find in the shops.”
The Clapham Common posters and billboards will remain in place for the next fortnight, after which Glimpse, the creative agency responsible for the project, will likely shift their focus to a canine takeover.