Everyone's clearly onboard with the airline's "nicer" approach to the customer experience...
Ryanair has revealed that its passenger numbers climbed by 14% last month.
The low fares airline carried approximately 11.3 million people in April, covering – and benefiting from – the key Easter holiday period, which fell in March last year.
The all-important load factor, which is essentially the percentage of bums on available seats, rose three percentage points to stand at 96%. Rolling annual traffic to April grew 13% to 121.3m customers.
The company’s share price climbed by more than 1% last night to a new record closing high of €16.11 – the same day as Italian flagship carrier Alitalia went into administration.
Ryanair’s chief marketing officer Kenny Jacobs said the company's continued strong performance owed to lower fares and the success of its "Always Getting Better" effort to improve the customer experience.
The airline featured on Brand Finance's inaugural 'Ireland 10' list, which revealed the strongest and most valuable brands in the land last week.
Placing just behind Guinness, Brand Finance attributed Ryanair's silver spot showing to a strong past 12 months which saw profits up 43% to €1.2bn and its brand value jump 44% year-on-year to stand at €1.5bn. Last year it carried 106 million passengers.
Ryanair recently announced a string of new 2017 routes, including flights from Dublin to Valencia, Naples, and Tours.