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Fitness tech company Fitbit has announced that it will open its Europe, Middle East, and Africa or EMEA headquarters in Dublin.
The new office will house senior management roles and sales, marketing, operations, finance and customer support staff.
It plans to create 50 jobs by the end of this year, and 100 by the end of 2017.
Des Power will operate as Managing Director - he spoke to Newstalk's Breakfast Business and said that the reaction to this announcement has been "phenomenal."
He added that the believes that the brand and its position as established as a leader in the emerging wearable tech industry will attract ambitious professionals to fill these roles.
Ireland's coalition Government faces a possible split as Fine Gael prepars to seek formal approval to contest the findings of the European Commission's probe into Apple's tax payments in Ireland.
It remains unclear whether Independent Alliance Ministers will back these plans.
Failure to support the appeal could threaten the future of the current coalition.
Members of the group have received briefings from the Department of Finance outlining the finer details of the ruling. The Irish Times reports that a number of key members of the Alliance were undecided over whether to support an appeal last night.
The mortgage rules introduced 18 months ago need to be revised, according to the Institute of Professional Auctioneers and Valuers.
Its new survey shows that although property prices have stabilised - but the market has stagnated.
At the moment first-time buyers can only borrow three and a half times their salary and must have a 20% deposit.
IPAV says that property developers aren't building new homes in the country as they won't make a profit, while Dublin buyers cannot afford the properties on offer.
The British Prime Minister is set to hold a special meeting with her ministers today to discuss how the UK will leave the EU.
Theresa May has called her Cabinet to her country retreat to discuss their next steps in leaving the European Union. Speculation is high that she will not call a parliament vote on the matter and will instead activate Article 50 of the Lisbon treaty.
That would give the country two years to leave the EU.