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Kleenex to re-brand 'Mansize' tissues following sexist complaints

Tissue maker Kleenex is to re-brand its 'Mansize' boxes, after claims the name is sexist. The fir...
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Newstalk

09.07 18 Oct 2018


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Kleenex to re-brand 'M...

Kleenex to re-brand 'Mansize' tissues following sexist complaints

Newstalk
Newstalk

09.07 18 Oct 2018


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Tissue maker Kleenex is to re-brand its 'Mansize' boxes, after claims the name is sexist.

The firm has responded to those complaining on social media - saying boxes will now be labelled as 'Extra Large' instead.

The company said: "We recently made changes to our Mansize branding and will now be labeled as Extra Large keep an eye out in shops".

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But opinion appears mixed on the change.

One Twitter user suggested: "Do women have different colds to men which mean they have different tissues?".

While another said: "I'm female, and I don't feel 'unequal' by using a product named 'Mansize'. I actually prefer these ones".

Another gave an example of why she thought the change should happen.

Kleenex For Men tissues were launched in 1956.

The company is part of Kimberly-Clark, whose brands include Andrex and Huggies.

Its products are sold in more than 175 countries and locations.


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