The Right Hook helps to kickstart another business on the Right Hook...it's all about healthy eating, and on the go!
The Right Hook helps to kickstart another business!
This week it was the turn of Dermot Hanley of "Nusli".
Avid skier Dermot Hanley loved the Bircher Muesli breakfast he ate to kickstart his day on the alpine slopes, and wanted to eat it year-round in order to fuel his busy worklife. However, he couldn’t find anything like it in Ireland. He teamed up with some local artisan producers to produce the mix of Irish yoghurt, whole-grain, pieces of fruit, nuts and pure apple juice that is Nusli.
And so, a business was born!
George Hook was excited by this idea, and along with Gerard Tannam of Island Bridge Brand Development they looked to help kickstart "Nusli".
You can visit the website by clicking on the logo below.