Go Further Sessions: Understanding Analytics

First in the series of free events seeks to explore data analytics

The Go Further Sessions at National College of Ireland kicks off on Wednesday 25th May. Now in its second year, the event organisers work with industry partners to explore trends and opportunities in the areas of technology, data, marketing and HR.

Tim Farmer, CEO of IPSOS, is taking part in the first session, which will focus on data analytics and provide insights into big data. IPSOS is a global, independent market research company. It specialises in advertising research, marketing research, media content and opinion polls as well as survey management, data collection and delivery.

Speaking ahead of the event, Farmer explained what exactly big data is

“Big data is a broad term used to define a number of different types of data sets. In the market research industry, it is commonly used to define large scale, non-survey data. For example: EPOS sales data or server side data logs.”

The event, which will run from 6pm – 8pm on Wednesday evening, is free to attend and is aimed at professionals seeking to progress in their education and career.

Farmer’s session will focus on the world of television audience measurement and specifically how technical challenges and big data opportunities are changing the establishment methological models.

When asked what tips will be presented to the attendees, Farmer replied “To understand the strengths and limitations of all types of data sets and how these can best complement each other, rather than simply believing that big is beautiful.”

Edward McDonnell, Director of CeADAR Centre for Applied Data Analytics will also speak at the event and gave a preview of what attendees can expect to hear from him:

“Data science has been ranked by Glassdoor as the best job. There is a huge and growing demand for data scientists – there’s no better time to consider it as a career especially as its still in its early stages.”

When asked how Ireland ranks against those best in class countries in terms of data and analytics, McDonnell was extremely positive

“Ireland is building a huge competence in data analytics. The 3rd level education sector has stepped up to the challenge of significantly increasing the supply of data scientists and has produced many postgraduate conversion courses across the country in data analytics. Enterprise Ireland, the IDA and SFI have also made significant investments in large data analytics competency centres. This all taken together has positioned Ireland as a significant global player in the space. The fact that so many multi-national companies are basing their data analytic centres here is testament to the strategic foresight that pin-pointed data as the new raw material of business.”

Tom Harper, Director Annalect Ireland and Johan Sand, Technical Director at Cawley Nea / TBWA will also speak at the event.

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Realise your potential at National College of Ireland – see what happened at these events last year or take a look through some of the the other part-time courses available at NCI.