Over a quarter of a million pints of Guinness, five tons of cheese and we're just getting started with the crazy stats...
As the first day's jockeys and their trusty steeds come racing out of the gates at Cheltenham, its worth noting that there's plenty of action going on off the track.
The National Hunt meeting that comes only second to the Grand National on the horse racing calendar and the four-day festival brings a cool £100 million (€127 million) into the local area of Gloucestershire each year.
That's thanks to the influx of approximately 62,000 punters daily, each looking to be fed, watered (with champagne, of course) and possibly have a flutter if time allows.
The 2016 edition is already a record-breaker in racing terms, as prize money exceeds £4 million for the first time.
Paddy Power is offering odds of 8/11 that attendance will be over 250,000 in total. With that, pints purchased and bets placed should rise.
Cheltenham's traditional connection with Ireland doesn't end with the heralded riders like Willie Mullins and Ruby Walsh (pictured) or the event's proximity to St. Patrick's Day, either.
Over 10,000 of the daily attendees figure will hail from this side of the Irish Sea. That strong presence bears out in some of the more mind-boggling official stats supplied by organisers. Here are the highlights: