'Breakthrough - Communcations Moments That Changed the World' - How the Skibbereen Eagle kept an eye on the Czar of Russia

Jack Murray from brand storytelling agency All Good Tales talks about how Fred Potter took one of the world's most powerful.

This breakthrough media moment is about how a small town blow-in took on one of the world's most powerful in a daring plea for attention.

It was the spring of 1898, and Fred Potter was under pressure.

He sat in his office in Bridge Street, Skibbereen considering the future of his newspaper – The Skibbereen Eagle. He had been publishing the paper for 40 years and now he was forced to do something to stand out from the crowd. For decades Potter, and his Skibereen Eagle newspaper, had the local west Cork market to itself. That was until 1889 when a second newspaper  – the Southern Star had opened in the town.

The long-standing Skibbereen Eagle was at war with the fresh-faced Southern Star over column inches and lucrative contracts. They also had differing political stances; The Eagle aired on the anti-nationalist side while The Southern Star was strongly nationalist.

Have a listen below.

Make sure to visit http://allgoodtales.com/skibbereen-eagle/ to have a read of Potter's full story.