'Breakthrough - Communcations Moments That Changed the World' - How Patrick Honohan told Ireland it was getting a bailout

Jack Murray from brand storytelling agency All Good Tales talks about how the Governor of the Central Bank put an end to the denial

In November 2010 Ireland was dire straits.  The four year bank guarantee had run out in September and it was looking more and more likely that Ireland would need a bailout.  Yet the government seemed to be in a state of denial.

It was in this reality distortion field that Patrick Honohan felt compelled to act.  The Irish banks had already been advanced €90 million by the European Central Bank and pressure was being brought to bear on the Irish government to formally apply for assistance.

On morning of November 18th Honohan was in Frankfurt for a regular meeting for the governing council of the ECB. The Financial Times editorial that day spoke of a run on the Irish banks.  It was time for the Governor to cut through all the noise and tell the public the real story.  He picked up the phone and called Morning Ireland.

You can read the full story by going here - http://allgoodtales.com/patrick-honohan-bailout/

Listen to the full piece by clicking below.