Breakthrough: Media Moments That Changed The World - The launch of the iPod

Jack Murray of tells George how the iPod revolutionized music consumption.

Sometimes there are media moments that are so low key that you don’t quite appreciate their significance until the months and years afterwards.  That quietly, they completely upended and redrew the world around them.  This is one such moment.

Tony Fadell is sitting in a small theatre at One Infinite Loop, Cupertino, California.  And Tony Fadell is exhausted.  He’s been at Apple for just nine months but in those nine months he’s barely left the office.  Eighteen to twenty hours a day.  He’s pulled countless all nighters.  His girlfriend became fed up with it all and broke up with him.  He’d been working on creating something insanely great.

Fadell is surrounded by tech journalists and news reporters, all of them fixated on the figure on stage.  Dressed in his trademark blue jeans, black turtleneck sweater and New Balance sneakers, Steve Jobs is in his element.  He’s launching a new Apple product.  Jobs’ launches, keynotes as they’ve become known, are legendary.  He’s an incredible public speaker and holds a masterful command over his audience.

Today though, he’s not on stage at the Moscone Center in San Francisco.  This is a much more intimate venue.  Since its foundation in 1976 by Steves Jobs and Wozniak, Apple had been a computer company.  It’s breakthrough product was the Mac.  But now it was stepping out of its comfort zone entirely.  Apple Computer was getting into music.

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