Ireland has a new favourite tea, according to the biggest selling brands

Nearly 30 brands have achieved their highest-ever positions

Business & Tech

Image: Declan Murphy

8:32 9 Sep 2016 Jack Quann 08:32 Friday 9 September 2016

Softdrink giant Coca-Cola has been named Ireland's biggest selling brand for the 12th year in a row.

There has also been a strong Irish performance in the latest Checkout Top 100 Brands survey.

In the annual list of the biggest-selling brands, produced by Checkout magazine in association with Nielsen, Coca-Cola leads the charge - closely followed by Cadbury Dairy Milk.

Others making up the top five are Brennans (3rd), Avonmore (4th), and Tayto (5th).

While a storm is brewing in the battle for Ireland's favourite cup of tea, as Barry's Tea (24th) overtakes Lyons Tea (29th) for the first time.

Other Irish brands performing well on this year's list include Jacob's (9th), Dairygold (14th), soft drinks brand Club (16th), Pat the Baker (21st), and Irish Pride (22nd).

The list is based on branded value sales across the Irish grocery sector. Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.

Image: Declan Murphy

It also sees 29 brands achieve their highest-ever positions this year.

Chewing gum Wrigley’s Extra makes it to eighth, while yogurt Yoplait (10th) breaks into the top ten for the first time.

While Ferrero-owned Kinder has climbed 10 places to make it into the top 20, at 19th.

Similarly, Hunky Dorys achieves its highest position yet (27th), as does Glenisk (32nd), Keelings (33rd), Flahavan's (51st), Carroll's meats (53rd), Brady Family ham (54th), and Cully & Sully (60th).

Meanwhile, Innocent (36th) outperforms its close rival in the Juice category, Tropicana (39th), and Weetabix (46th) remains just a few places ahead of Flahavan's (51st) in the breakfast cereals category.

In terms of the biggest selling grocery categories, confectionery leads the list, just ahead of milk (2nd), bakery (3rd), carbonated soft drinks (4th) and biscuits (5th).

Meanwhile, Heineken leads the way on the top 50 alcohol brands list for the third year in a row, while Santa Rita cements its place as Ireland's biggest selling wine.

Checkout Top 100 Brands 2016:

  1. Coca-Cola
  2. Cadbury Dairy Milk
  3. Brennans
  4. Avonmore
  5. Tayto
  6. Lucozade
  7. 7UP
  8.  Extra
  9. Jacobs
  10. Yoplait
  11. Nescafé
  12. Goodfella’s
  13. Pampers
  14. Dairygold
  15. Red Bull
  16. Club
  17. Pringles
  18. Müller
  19. Kinder
  20. McVitie’s

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