Glass half empty as Guinness sales flatten out

Diageo say its Hop House 13 Lager has seen growth

Business & Tech

[ Artur Widak/SIPA USA/PA Images]

14:21 27 Jul 2017 Jack Quann 14:21 Thursday 27 July 2017

The owner of Guinness say sales of the Irish stout were broadly flat both at home and abroad.

Preliminary results for 2017 from Diageo show sales in Africa declined by 5% and grew in Europe by 2%, driven by distribution expansion.

Diageo say here at home net sales were also flat - increasing by just 2%.

It says this was driven by continued success of Hop House 13 Lager, with share gains across Ireland and the UK.

Other beer brand sales fell by 4%, while a 10% growth in spirits was driven by Gordons and Smirnoff.

Bailey's performance in its home country remains strong at growth of 7%.

Globally Bailey's net sales grew 5%, but the liquor saw 6% growth in its biggest market of Europe.

The drinks-maker says the Latin America and Caribbean markets contributed with double-digit growth.

In January, Diageo Ireland announced a €25m investment into the newly-established Roe & Co distillery.

More recently it announced plans for a €16m expansion of the Guinness Storehouse.

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