The music-video genuises have reached a new peak
Chicago-based pop-rock band OK GO have been going strong for nearly twenty years, but in that time, they've become almost more famous for their music videos than they have for their actual songs.
From the choreographed treadmill dancing of "Here It Goes Again", to the Rube Goldberg Machine in "This Too Shall Pass", to the visual trickery behind "The Writing's On The Wall", the group have been involved in some of the very best, most original music-videos of the last two decades.
For their latest video, the band find themselves in a brand new extremity; zero gravity. Or, perhaps more accurately, merely "reduced gravity".
The video was filmed on what is affectionately called The Vomit Comit, which is used to simulate the conditions for hopeful astronauts, as the aircraft flies at a steep 45-degree angle upwards, crests, and then does a steep 45 degrees downward.
During that downturn, everything on board goes into free fall, which allows everyone on board to summersault and float about in mid-air.
Perhaps the most bizzare thing about all of this is that the single - "Upside Down & Inside Out" - is the third release from the band's fourth album, Hungry Ghosts, which was released back in 2014! That's a long time to still be releasing singles, OK GO!