Belfast's star destination beat the Eiffel tower at the European Group Travel Awards.
Titanic Belfast has fended off one of the most iconic buildings to be named the best visitor attraction in Europe.
The 300m Eiffel Tower has breathtaking views of Paris, but it was Northern Ireland's top tourist spot which won over judges at a major travel awards event in Berlin.
It also beat off stiff competition from artist Claude Monet's Grand Gardens in France and the London Eye.
Inside an impressive exterior - designed to resemble the ship's prow - Titanic Belfast contains a number of exhibitions on early 20th Centrury Belfast, the ship-building industry, the ship's sinking and its legacy.
It was the only attraction from across Ireland to be recognised at the European Group Travel Awards.