Kickstart Your Business: Butterfly Spy

The Right Hook kickstarts another business...and it's all about disciplining your children with positive reinforcement, in the form of a butterfly!

It is the turn of Jane Wherity to get her business, 'Butterfly Spy', kickstarted on the Right Hook.

As the mother of three young boys, Jane was challenged with encouraging them to behave without resorting to TV or the wooden spoon. Over time, she devised a butterfly to perch on the wall, watching over them, and rewarding them for good behaviour.

Newstalk's Jonathan Healy and Gerard Tannam of Island Bridge Brand Development were on hand to give the business a kickstart as only they can.

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