'Breakthrough - Communcations Moments That Changed the World' - The story of how Walt Disney made history

Jack Murray from brand storytelling agency All Good Tales tells George how Walt Disney's 'Snow White and the Seven Dwarfs' changed cinema

It’s December 21st 1937 at the Carthay Circle Theatre in Los Angeles. That evening’s premier is scheduled for 8:45pm, but thousands arrive hours early in anticipation.

For the previous four years, thirty-six-year old Walt Disney had been working on his magnum opus – Snow White and the Seven Dwarfs. It was to be the World’s first feature length animation, and Hollywood’s first actorless film.

In the previous years, Disney had won three Oscars and was producing the world’s most famous cartoons. Mickey Mouse and Donald Duck were household names, and he was wealthier than he ever imagined.

One evening in 1934 – he send all of his staff out for an early dinner, but urged them to hurry back to the sound stage. When they arrived the room was buzzing. He was standing on stage alone and fully lit. He acted out the story of Snow White and the seven dwarfs in a one man show. He did all the voices, characters and emotions.

What Disney was proposing had never been done before – a feature length story-driven animated movie. His brother Roy – his business partner – and the somber money man in the relationship wasn’t convinced. He thought the project was a folly, and had the potential to bankrupt the studio.

But Walt wouldn’t take no for an answer.

Hear the full story, as told by Jack Murray, by clicking below.

You can read the full column by visiting here - http://allgoodtales.com/walt-disney-made-movie-history/