'Breakthrough - Communcations Moments That Changed the World' - why telling the truth means Mike Dukakis wouldn't be US President

Jack Murray from brand storytelling agency All Good Tales talks about how telling the truth was Dukakis' biggest weakness

Michael Dukakis was born in Brookline, Massachusetts. He began his political career as a Town Meeting Member in Brookline, before successfully serving as Governor of Massachusetts, twice, for a total of 12 years. During his time as Governor, he turned the state of Massachusetts around.

Dukakis sought the Democratic Party nomination for President of the United States in 1988. His opponent – Republic candidate George W Bush.

Refusing to fight dirty, he decided to take the moral high ground through his campaign.

Find out why telling the truth was his biggest crime, and why he ended up losing out in the race for the White House by listening below.

You can also read his story by clicking here - http://allgoodtales.com/mike-dukakis/