London Science Museum's Roger Highfield tells George all about how we could be tucking in to lab-made Christmas turkey by 2030.
Scientists in North Carolina State University are saying that Christmas turkey could be grown in a lab by 2030.
Roger Highfield of the London Science Museum told George on High Noon today how this could be the future of Christmas, ultimately having the potential to make things a lot easier, but George was having none of it.
'Stop, stop, stop. There is no way you'll convince me to eat a test tube turkey with my Sauvignon Blanc as I settle down to my Christmas dinner!'
Paul Mozdziak, professor of poultry science at North Carolina State University, is confident that in the future meat will be grown in 5,000 gallon drums and factory farming will be replaced by large scale "cellular agriculture".
“Years from now, when people are in the grocery story trying to decide if they want to buy traditional versus cultivated meat, I am 100 per cent sure that culture meat is going to be just as cheap, if not cheaper”
Growing meat has won the backing of environmentalists and animal rights campaigners who say it would reduce the reliance on battery animals and save resources.
Meanwhile, livestock farming has the biggest carbon footprint of any food and producing beef in vitro could cut greenhouse gas emissions by 90%.
Surveys have also shown that vegetarians would eat meat if it were grown in a lab, so there may be a huge market to be taken advantage of.
Listen to the full interview below.