Irish cinemas to offer permanently pimped up popcorn

70% of Irish cinema-goers choose to get butter on their popcorn

Irish cinemas to offer permanently pimped up popcorn

Image supplied to Newstalk.com

A cinema is to make Pimped Up Popcorn a part of its everyday offering.

The Odeon, which has 11 cinemas in Ireland, says this is due to popular demand.

The popular popcorn toppers include Minstrels, Oreos and Pretzels - with limited edition toppers each season.

The upgraded treat was first offered for a limited time back in February.

One topping will cost you €1.25, while three toppings will set you back €2.50.

The Odeon at Point Village in Dublin | Image supplied to Newstalk.com

Research from the cinema chain shows 32% of guests in Ireland buy popcorn, which is twice as many as in the UK.

While a massive 70% choose to get butter on their popcorn.

Sinead O'Neill, marketing manager of Odeon, says the Pimped Up range is permanent from May 24th.

The Odeon operates 2,250 screens at 244 sites across Europe - including 121 cinemas in Ireland and the UK.