Anam Cara is asking people to share a special picture with their mother using the hashtag #MammyandMe on social media
An Irish bereavement charity is asking people to share pictures with their mother on social media ahead of Mother's Day.
Anam Cara provides support services to families who have experienced the death of a child, with nearly two thirds of Irish people knowing someone whose child has died.
In 2016, an estimated 2,100 families suffered the loss of a son or daughter.
The charity is asking people to share a special picture with their mother using the hashtag #MammyandMe on social media, and nominate three friends or family members to do the same.
Social media users are then asked to donate €2 to Anam Cara by texting REMEMBER to 50300.
Sharon Vard, CEO, Anam Cara, explained that the campaign is about highlighting the mothers throughout Ireland who be spending Mother's Day without their children.
"Our #MammyandMe campaign is about remembering our mothers and also the many mums throughout Ireland who will be missing their children’s hugs today and every other day of the year," she said.
Funds raised from the campaign will be used to provide support services to those experiencing bereavement.
How Can You Help?
For more information on its services please visit www.anamcara.ie or call its information line on 085 2888 888.