Sunday Long Reads: Did Obama's marketing let him down, Why soaps clean up with Irish viewers and What is it like to win the Euromillions ?

Kick back with a cup of coffee and enjoy the best of this week's Long Reads

After an eventful week, there is plenty to choose from in this week's Long Reads.

As Trump's first week in office draws to a close we take a look back at his predecessors' reign and see whether the big changes he made for workers were lost in translation. 

It seems that we just can't get enough of soaps no matter how much things change. Even though it's mocked as a waste of airtime by some critics, serialised dramas have yet again worked their way into the hearts of millions.

Elsewhere, Tennis Ireland's high performance director Garry Cahill talks about how Waterford has become a growing hub for Irish talent, New guidelines for bloggers are looking to make sure Irish consumers are not misled by influencer marketing and finally we learn about what it's like to win the EuroMillions.  

Did Obama's marketing let him down?

As President Barack Obama leaves office, his term will be undoubtedly be remembered as historically significant, but many of the promises he put forward were met with fierce opposition throughout his eight years in office.

President Barack Obama speaks at the Global Leadership in the Arctic, 2015. Picture by Andrew Harnik AP/Press Association Images

Donald Trump, who not only represents the other political party but perhaps the antithesis of many of the grander ideas Obama stood for, hammered the 44th President on the loss of jobs in areas such as the Rust Belt, and appealed to those Americans who felt left behind since he took office.

Similarly, the consistent push to repeal and replace the Affordable Care Act (ACA) was one of the the promises the new president made to his supporters on the campaign trail.

 

From 'Richard III' to 'Fair City': Why soap operas still clean up with Irish viewers

Spare a thought for Toadie. Admittedly, the fate of a fictional television character from an Australian soap opera you’ve probably not even flicked past in a decade might seem insignificant in a media climate that’s dominated by fake news and real news we’d prefer was fake, but Jarrod Rebecchi is having a bad week.

The Neighbours character, a resident of Number 30, Ramsay St in a fictional suburb of Melbourne called Erinsborough, is celebrating his 22nd anniversary of soap opera existence this month, having graduated from bit-part wayward teen with a mullet, to respectable pillar of the community. Husband to the mayor, father, lawyer, occasional wrestler. But like any character in every soap opera, whether it's north Dublin or Australia, Toadie’s life is filled with even more ups and downs than the value of the sterling since Brexit.

This week, for instance, fresh from learning his wife is pregnant with the surrogate baby of the policeman who lives across the road and the recovering ex-con lodging in his spare room, Toadie came face to face with Dee, the woman he married 13 years ago and accidentally drove off a cliff while leaving their wedding reception. But she’s back, in some form or another, to add to his troubles.

 

New rules mean full disclosure for Irish bloggers

New guidelines for bloggers are looking to make sure Irish consumers are not misled by influencer marketing.

The Advertising Standards Authority for Ireland (ASAI) is calling on bloggers and influencers to fully declare marketing communications.

It says advertisers looking to engage with consumers through bloggers and celebrities "must fully declare their online marketing communications".

"Primary responsibility for the recognisability of marketing communications rests with the advertising company, however all parties involved have a duty of responsibility", it says.

 

James McGee's successes a reminder tennis still has a place in Irish sport

After his second set in the sweltering heat, James McGee must have felt the tide beginning to turn.

James McGee of Ireland ©INPHO/Donall Farmer

Loose gravel and dust kicked up off the surface of the court and clouded his eyes. He took a moment to step back into the shade to feel its cooling relief.

The main draw for the Australian Open was just a set away and with the momentum now in his favour, the 29-year-old knew it was imperative to keep his cool. Difficult, of course, as temperatures continued to climb toward 30°C.

Australia's own Blake Mott rallied to take the final set 6-3. A home favourite had sent the Irishman packing.

 

Five things to know about winning the EuroMillions

Well the cat is almost out of the bag on Ireland's latest EuroMillions win.

We know that the €88.5m winning ticket was sold in an Applegreen motorway service station on the M1 in Lusk, Co Dublin.

And it was announced Thursday that the ticket was sold in Dublin, after much speculation. But that could be where information about Ireland's newest millionaire ends