50% of British tourists said they will spend less while on holiday
Tourism Ireland has recently unveiled findings from research conducted in Britain last week about the potential impact of Brexit on tourism to Ireland.
They commissioned RedC to conduct research among 2,000 British consumers, to assess their propensity to travel overseas in a post-Brexit world.
The research shows that, up until now, there has been no significant change in the holiday intentions of Britons i.e. just 7% say they are less likely to holiday overseas in 2017.
Of those who will consider travelling overseas for their holiday in 2017, the Red C research revealed a number of interesting statistics.
The research found that 50% of visitors will spend less while on holiday, while 37% said they will also reduce their holiday budget.
Out of those surveyed 26% said they will change their accommodation type, and a further 5% say they will reduce their length of stay.
18% also said that the Brexit vote will influence their holiday choice in the next year and finally 17% said they will postpone a trip outside the UK.
In terms of what it means for Irish tourism, approximately 65 million overseas trips are taken by British travelers each year.
Leading tourism experts Oxford Economics estimate that outbound travel from Great Britain to all destinations will decline by -2.5% in 2017 i.e. 1.5 million fewer trips overseas.
Given our reliance on Britain with about 40% of all our overseas visitors being British, tourism to the island of Ireland is likely to be more impacted than to any other destination.
Niall Gibbons, CEO of Tourism Ireland, said "Since the EU referendum in the United Kingdom, Tourism Ireland has been monitoring developments closely, to better understand and plan for the implications of Brexit.
"Tourism Ireland believes that the adverse impact of Brexit can be mitigated through a combination of aggressive overseas marketing and the continuation of existing successful wider policy initiatives."