The month-long campaign will run on several TV channels
Tourism Ireland is launching its first national TV campaign in the United States in over seven years.
The month-long TV campaign which will reach an estimated 255 million potential holidaymakers.
The campaign will run on TV channels Tourism Ireland says resonate with a 'culturally curious' audience.
These include the History Channel, Food Network, Discovery Channel, National Geographic and BBC America.
The campaign will run for four weeks in tandem with social activity and an extensive online advertising campaign.
It aims to build on the fourth record-breaking year in a row for Irish tourism from the United States.
In 2016, Ireland welcomed about 1.6 million American and Canadian visitors to the island of Ireland - up 13% on 2015 - delivering revenue of €1.4bn for the economy.
Tourism Ireland say key factors working in Ireland's favour include more airline seats than ever before between the US and Ireland and a strong dollar.
Alison Metcalfe, Tourism Ireland's head of North America, said: "We're excited to kick off our 2017 promotional programme with a high impact, national TV campaign, to continue to build awareness of the island of Ireland as a premier and 'must visit' vacation destination.
"In 2017, Tourism Ireland will create 'stand out' for Ireland in the US, highlighting iconic experiences like the Wild Atlantic Way, the Causeway Coastal Route, Ireland’s Ancient East, Belfast and Dublin.
"Screen tourism will also remain a priority, as we continue to capitalise on our connections with Star Wars and Game of Thrones."