Ireland beat off stiff competition to win the Travel Weekly Readers Choice Award for the third year in a row
Ireland has been named the best destination in Europe at an award ceremony in New York.
The accolade rounds off the fourth record-breaking year in a row in terms of the number of tourists travelling to Ireland from North America.
Ireland beat off stiff competition from England, France, Italy, Germany and Spain to win the Travel Weekly Readers Choice Award for the third year in a row.
Tourism Ireland CEO, Niall Gibbons said the “tremendous choice” available to the modern traveller makes it more important than ever to ensure that Ireland stands out from other destinations.
“This award is really good news, coming at the end of another record-breaking year for Irish tourism from the US and as we prepare to kick off another extensive promotional drive in 2017, in this all-important market,” he said.
“By the end of this year, we will have welcomed about 1.6 million American and Canadian visitors, delivering revenue of €1.4 billion for the economy throughout 2016.
“Tourism Ireland has undertaken an extensive, very targeted programme of promotions right throughout 2016, building awareness of the island of Ireland as a premier vacation destination. We look forward to building on this year’s success in 2017 and beyond.”
Travel Weekly is one of the leading weekly newspapers for American travel agents and travel professionals.
Some 15,000 of readers voted in the various categories for the magazine’s Reader’s Choice Awards earlier this year.
The awards are now in their 14th year.