Complaint over 'Tardis bird feeder' prize upheld by advertising authority

Complaints over social media posts by three bars were among the 10 upheld by the ASAI

Complaint over 'Tardis bird feeder' prize upheld by advertising authority

File photo. Image: Yui Mok / PA Archive/Press Association Images

Ten complaints over advertisements across social media, websites and printed media are the latest to be upheld by the Advertising Standards Authority of Ireland (ASAI).

In their latest 'complaints bulletin', the authority said it had upheld three complaints about posts on the social media pages of bars.

A complaint was made against the Exchequer Wine Bar in Ranelagh, Dublin, after they posted on Facebook advertising a "Bottomless Prosecco Brunch with the purchase of a Brunch item".

The advertisers said it was a "limited run ‘food and drink’ event for adults" and they would never encourage excessive alcohol consumption.

However, an ASAI committee ruled that "the use of 'Bottomless' implied and encouraged excessive and immoderate consumption of alcohol".

Complaints against Dublin's Chelsea Drugstore and the Library Bar in Limerick were also upheld.

In another case, a 'misleading advertising' complaint was made by the winner of a competition run by iD Mobile.

The winner was told they had won “a Tardis for the Garden" after entering a competion to win 'your craziest want'. 

The ASAI says: "When the complainant received his prize he noted that the Tardis he received was a bird feeder.

"He made contact with the advertiser and was advised that they had priced a Tardis but it was too expensive."

Upholding the complaint, the association said the ad "had given entrants the impression that their ‘wish’ would be granted" and was in breach in guidelines.

The ASAI also says that two complaints - against ads for The Sunday World newspaper and Opel Ireland - were not upheld.

You can read the full details of the latest complaints here.

Speaking about their latest complaints bulletin, Orla Twomey, Chief Executive of the ASAI, said: “The updated ASAI Code of Standards for Advertising and Marketing Communications in Ireland came into effect earlier this year, to ensure that the Code will remain, at all times, credible and relevant.

"The latest ASAI complaints bulletin shows the effectiveness of the Code in dealing with complaints across all media including social, radio and print. The multiple sectors which feature also highlight the broad scope of the ASAI in maintaining consumer confidence, wherever they see misleading advertising," she added.