At €7.70 a box, the initial run sold out in two hours and demand crashed the seller's website
In the theatre of war that is finding the western world’s most coveted foodstuff, New York has staked its claim as the trendsetter. Dublin may have its spice bags, but after the Cronut, a spliced pastry combining the artistry of the croissant with the simplicity of a doughnut, became a worldwide headline, the Big Apple stepped up to the big leagues. And now a confectionary shop selling booze-infused jelly sweets has cornered the market on hype hysteria with its rosé-flavour Gummy Bears.
TIME named the Cronut one of the 'Top 25 Inventions of 2013'
Sugarfina, a self-proclaimed upscale purveyor of gelatine you’re likely to come across today, is the name on everybody’s lips, with demand for its wine jellies so high the company’s website crashed under the demand. Shaped in the classic Haribo ursine style or as blooming roses, the 450kgs of rosé sweets sold out in just two hours.
Now a waiting list of almost 1,000 eager customers is impatiently awaiting the arrival of the next batch of sweets, an order five times the size of the original. It’s big business for Sugarfina, which sells the candies at a cost of $75 (€68) per kilo.
🔥 Well that was fast! Sold out in two hours and crashed our website 🔥🙊 More will be available later this week, email firstname.lastname@example.org to get on the waitlist 🔥 Shhh… wanna skip the waitlist for our Rosé-infused gummies? 🍷 Visit Sugarfina.com and subscribe to our newsletter by midnight PST tonight. We’ve got a secret pre-sale with very limited quantities, tomorrow only. We’ll let you know about it at 9am PST tomorrow, get them before they sell out! 🍷
A video posted by Sugarfina (@sugarfina) on
But the company doesn’t do its sweets by halves, with its website promoting everything from pineapple jellies, German-imported pale ale sweets, champagne bears, maple bourbon caramels, single malt scotch cordials, and marshmallows dipped in 24k gold.