Newstalk clear market leader among younger talk radio listeners in Dublin and nationally

JNLR figures were released today

The latest JNLR results released today, Wednesday 27th April 2016, shows that Newstalk is now the 3rd most listened to station nationally with 700,000 listeners weekly.

With 379,000 people listening daily, Newstalk's market share remains solid at 6.2%, having grown significantly over the past three years.

The station’s decision to target a younger demographic than the State owned broadcaster has resulted in gains among 25-54 ABC1 listeners.

Station highlights from the latest JNLR results include:

  • Nationally, in the 25-54yr/ABC1/urban cohort Newstalk has 22.5% or 142,000 listened yesterday, while in Dublin, the station’s reach in this cohort level with RTE Radio 1.
  • Both nationally and in Dublin in the younger 25-44yr/ABC1/urban category the station is the clear market leader.
  • Newstalk’s flagship weekday sports programme Off The Ball continues to gain ground and remains the most listened to weekday sports programme nationally.

Commenting on Newstalk’s latest performance, Tim Collins, CEO said: Today’s figures are testament to the solid growth of Newstalk over the past three years. The general election was strong for us, particularly our Breakfast Show so I am delighted to see that performance borne out by the fact we are now the 3rd largest national station. Our strategy of targeting a younger age cohort than the State owned broadcaster is paying off and we are now the clear leader among younger talk radio listeners in Dublin and nationally."