Facebook Live is an excellent addition to the social network. Publishers can stream events to their Facebook fans and friends. It has been utilised by many pages for a wide spectrum of reasons.
On Friday more than 800,000 people tuned into a Facebook Live stream to watch two BuzzFeed employees place rubber bands on a watermelon until it exploded.
The tension filled experiment lasted 45 minutes and went viral across social media.
If you missed it and have 45 minutes to spare (or just fast forward to around 43 minutes), here it is: