Apple at 40: Here's 4 things you didn't know about the tech giants

The company was founded on this day in 1976

On this day 40 years ago Steve Jobs, Steve Wozniak and Ronald Wayne established Apple, the company which is now one of the tech giants. The company has an intriguing history, peppered with personal rifts, product failures and world firsts. So much of the Apple story is known and has been speculated about, written about and acted out many times, but here's four facts you probably didn't know about Apple. 

What's in a name?

Steve Jobs chose to name the company Apple as he was "on one of my fruitarian diets". He had just returned from an apple farm and thought the name sounded "fun, spirited and not intimidating."

Why the i?

The iPod, iPhone and iMac are all products we know and love, but do you know where the "i" come from? 

Steve Jobs unveiled the first iMac in 1998, this was deemed to be the beginning of modern Apple. As he unveiled the computer to the world, Jobs explained that the primary reason people wanted a computer was to access the Internet. 

"Even though this is a full-blooded Macintosh, we are targeting this for the number one use that consumers tell us they want a computer for, which is to get on the Internet - simply and fast. And that's what this product is targeted for."

The "i" has been placed before all of Apple's leading products including iPhone, iTunes, iCloud and iPad. 

A devilish price-tag

The first Apple product, the Apple I, went on sale in July 1976 at a cost of $666.66. That price was chosen for two reasons. Firstly Steve Wozniak said he "liked repeating digits". Secondly, this was a markup of one-third on the $500 wholesale cost. 

Bang on time 

Every iPhone that has been unveiled has had the time 09.41 on the screen in the advertising. This tiny detail has been managed and consistent since the first model was unveiled by Steve Jobs in 2007.