Instagram recently announced they were moving towards an algorithmic method
Photo-sharing platform Instagram recently announced their intentions to use an algorithmic method, following in the footsteps of Facebook. This means posts will appear based on the user’s interests rather than chronologically.
This move has caused panicked celebrities like Kylie Jenner and Cindy Crawford to request their followers turn on their notifications settings. By doing so, followers would receive an alert each time their favourite celebrity posts on the site.
Instagram has said, however, there is no reason to panic.
We're listening and we assure you nothing is changing with your feed right now. We promise to let you know when changes roll out broadly.— Instagram (@instagram) March 28, 2016
The shift will bring the app in line with the way news feeds are ordered on Facebook, which is owned by the same company.